A Lluis Gasso publication
Ground Truth
Field reports from inside DTC data engagements. One short note a month.
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How a $100M+ DTC eCom got to a 9am dashboard the whole org trusts
A 2-month case study in why the data problem you think you have is rarely the data problem you actually have.
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How J&J ditched a hundreds-of-thousands-dollar Adobe contract, without losing analytical capability
Most consultants would have extended the Adobe contract forever. We migrated to a free tool without losing a single analytical capability.
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What building a RAG system taught me about shipping AI that actually works
Hard-earned lessons from building NutriClaim {Lab}, a health claim verification tool powered by RAG. Chunking, model selection, costs, and latency.
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One system. Seven problems it solves. One demo you can try right now.
I built an AI to verify health claims against 4,700 scientific papers. The same system solves problems your team hits every week — no data team required.
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600 sites in 6 months: enterprise analytics governance at scale
Six hundred properties across multiple geographies. One consistent measurement framework. Six months. Without the six-month deck.
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A Matter of Perspective: Why AI Answers Are Often "Right" and Still Wrong
What I learned treating ChatGPT as a room full of experts instead of a single authority.
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I Built a Production App Using Three AI Tools — Here's What Actually Worked
How I used multiple AI tools as a virtual product team to ship a real MVP — and where the cracks started to show.